01 · The Magnetic Presence
ROUGE
Magnetic. Intimate. Unforgettable. A quietly powerful trail of dark fruit, rose, saffron, velvet woods and warm musk.
Bergamot · Blackcurrant · Damask Rose · Amberwood
Request Private AccessFragrance-led beauty for hair
A scent that
moves with you.
VARA transforms fragrance into a refined hair ritual — created for the way scent feels, lingers, and becomes part of your presence.
The House of VARA
Beauty,
felt in the air.
“VARA was created for the moments when fragrance becomes part of how you feel.”
A Thai fragrance-led hair beauty brand, VARA brings together the intimacy of fine scent and the ease of an everyday hair ritual. Each expression is designed to feel personal, considered, and quietly unforgettable.
Accessible Quiet LuxuryThailand · 2026
The Scent Collection
Two moods.
One unmistakable presence.
Choose the scent that meets the moment — or discover the one that feels most like you.
02 · The Luminous Ease
SWEET ESCAPE
Soft. Luminous. Effortless. A light-filled blend of pear, white peach, jasmine, white tea and skin-soft woods.
Pear · White Peach · Jasmine · Cashmere Wood
Request Private AccessThe Hair Ritual
Wear scent
differently.
01
Mist from 15–20 cm onto the mid-lengths and ends of dry, styled hair.
02
Begin with 2–3 sprays, allowing the mist to fall lightly and evenly.
03
Let the fragrance move naturally with your hair throughout the day.
A personal scent ritual — light enough for every day, memorable enough to become yours.
Your Scent, Decoded
Which VARA
are you?
Five thoughtful questions. One personal scent direction. Discover the mood, notes and Hair Ritual that reflect your presence.
Takes approximately one minute.Thoughtfully Created
A modern Thai beauty house.
VARA is a fragrance-led hair beauty brand by Ruaythanthee Co., Ltd. Each Hair Mist is created in Thailand and presented with clear product information, a considered scent story, and a ritual designed for real life.
30 mlHair Mist
2Signature scents
THCreated in Thailand
01.11.26Official launch
Customer Care
Everything you need to know.
For personal scent guidance or launch enquiries, contact VARA through LINE OA @vara.th.
What is VARA Hair Mist?
VARA is a fragrance-led beauty ritual created to be misted lightly through the mid-lengths and ends of the hair.
How should I apply it?
Mist from 15–20 cm away onto dry, styled hair. Begin with 2–3 sprays and allow the fragrance to move naturally with your hair.
How do I choose between ROUGE and SWEET ESCAPE?
ROUGE is deeper, magnetic and intimate. SWEET ESCAPE is softer, luminous and effortless. You can also take the Scent Personality experience for a personal direction.
When will VARA be available?
The official launch is 01 November 2026. Join Private Access through LINE OA for launch information and early access updates.
What is the price?
Each 30 ml VARA Hair Mist is THB 990.
VARA Private Access
Enter the private world of VARA.
Join the Private Launch List for fragrance notes, Hair Ritual guidance and early access to the VARA launch.
LINE OA @vara.th · After your Scent Personality result, send “ROUGE” or “SWEET” to receive your personal card.