VARA transforms fragrance into a refined hair ritual — created in Thailand for a world that wears scent with intention.
A Thai fragrance-led hair beauty brand, VARA brings together the intimacy of fine scent and the ease of an everyday hair ritual. Each expression is designed to feel personal, considered, and quietly unforgettable.
Choose the scent that meets the moment — or discover the one that feels most like you.
Magnetic. Intimate. Unforgettable. A refined aromatic trail of crisp citrus, clean florals, soft woods and musk.
International price excludes shipping. Our team will confirm delivery options and the final shipping fee through LINE OA.
Soft. Luminous. Effortless. A playful blend of wild strawberry, plum and blackcurrant, softened by violet, warm ambergris and sweet vanilla.
The next expression in the VARA collection is currently in production. Join our LINE OA for international first-release updates.
Join the First Access ListMist from 15–20 cm onto the mid-lengths and ends of dry, styled hair.
Begin with 2–3 sprays, allowing the mist to fall lightly and evenly.
Let the fragrance move naturally with your hair throughout the day.
Five thoughtful questions. One personal scent direction. Discover the mood, notes and Hair Ritual that reflect your presence.
Takes approximately one minute.VARA is a fragrance-led hair beauty brand by Ruaythanthee Co., Ltd. Each Hair Mist is created in Thailand and presented with clear product information, a considered scent story, and a ritual designed for real life.
For international orders, personal scent guidance or delivery enquiries, contact VARA through LINE OA @vara.th.
VARA is a fragrance-led beauty ritual created to be misted lightly through the mid-lengths and ends of the hair.
Mist from 15–20 cm away onto dry, styled hair. Begin with 2–3 sprays and allow the fragrance to move naturally with your hair.
ROUGE is clean, magnetic and woody. SWEET ESCAPE is fruity, soft and luminous. You can also take the Scent Personality experience for a personal direction.
International orders for VARA ROUGE are accepted through our official LINE OA. In Thailand, VARA ROUGE is exclusively available online through our official Shopee store. SWEET ESCAPE is currently in production and coming soon.
VARA ROUGE Hair Mist, 30 ml, is USD 35 excluding shipping. Delivery options and shipping fees are confirmed individually through LINE OA.
International orders are accepted personally through VARA LINE OA. Our team will confirm destination availability, shipping options and the final delivery fee before payment.
Thailand availability is exclusive to Shopee Official online. Follow @varaofficial.th for scent stories and international release updates.
The right scent does more than smell beautiful — it becomes part of how you are remembered. Answer five questions to discover whether your presence is ROUGE or SWEET ESCAPE.
Approximately one minute · No right or wrong answers